55DSL Celebrates their Birthday with a Coachella Pool Party with Dim Mak Records

Coachella + Dim Mak Records will be joining experimental Diesel spinoff brand, 55DSL to celebrate their fifteenth anniversary. To mark the occasion as well as to launch their new tent collaboration, 55DSL and Dim Mak will be taking over the Music Loves Fashion event for the entire day on Saturday, April 18th with DJs, sun and booze.

DJs for the event will include MOMJEANS aka Danny Masterson, PASE ROCK, JUS SKE, THE WHIP *djset*, CONGOROCK, THEM JEANS, BLAKE MILLER of Moving Units and DAN-O. There will be drinks courtesy of our presenting sponsor, BELVEDERE IX in addition to Vitamin Water and Amp’d Energy Drink.

April 18, 2009 // (12pm-7pm) @ Music Loves Fashion in the Riviera Hotel (1600 N. Indian Canyon Road in Palm Springs). RSVP at

In conjunction with Barcelona based graphic studio VASAVA, a celebratory shirt has been created that is available at 55DSL stores worldwide. In addition to the party and this VASAVA shirt, more creative projects to celebrate the 15th anniversary are soon to come.

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