2006 is coming to a close, and all anyone can think about (in regards to Apple, at least) is the upcoming Apple Phone…but what happens next? What are we going to be salivating over and speculating about after Macworld? What changes are in store for Apple in 2007? No one knows for sure…but it sure is fun to take a guess…
5 Predictions for Apple in 2007
1) Expanding the Mac Brand - 2007 is going to be the year of the “Mac”. Apple is going to expand upon the Mac branding to include the new Phone product (my guess is MacMobile), and possibly even the “i” software suites. MacLife anyone? The “i” branding is played out, and, with the exception of the iPod and possibly the iMac, the “i” is on the down hill slide. There will be a dramatic shift away from the lowercase “i” in 07.
2) The “true” Video iPod…Finally - After years of speculation, the full screen video iPod will make it’s debut just in time for the 07 holiday season sales push. The device will feature a beautiful screen and a new, clickwheel-free, design. My guess is it will not be touch screen, and will in no way live up to the 2+ year hype surrounding it…in spite of that, however, it will be a “must have” item for Christmas 07.
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